Birmingham Light Festival – Colmore District
Client: OPUS
Event Type: City-Wide Light Festival
JA Productions was tasked with managing the on-site delivery for the Birmingham Light Festival. This stunning festival brought 11 illuminated installations to life across the city centre, transforming streets, squares, and public spaces into a vibrant, free open-air art gallery. We oversaw contractor management, installation logistics, and ensured a smooth, coordinated event across multiple sites.
Achievements:
- 64,000 visits recorded over the four-day event (19–22 February), marking a 71% increase in city‑centre footfall compared to the same period in 2024
- 11 illuminated installations transformed streets, squares, and public spaces across Birmingham centre into a free open‑air art gallery .
- Over 50 complimentary events ran alongside the artworks—including silent discos, community runs, interactive art, and live performances .
- 74% of audiences surveyed said they visited the city centre specifically to experience Birmingham Light Festival .
- 97% of attendees described it as a “good new event for the city” .
- 86% said they felt safer due to the light art installations being in place .
- 85% reported feeling more connected to Birmingham city centre as a result of attending the festival.